Misnomers

Ok so I have been painting a play room, a rather large space in a pre-school in the city.  Just by the building use, you know it's a energetic, lively place, requiring a similar color.  Well they have a wonderful color, but this is yet another example of how paint names mean absolutely nothing are unhelpful and misleading.  Ladies and gentlemen, I present what Pantone considers "red"".

Someone please agree with me, this is no more red than it is black.  Why do marketing managers ALLOW this??  The color I have in my bathroom is Behr "Suede Leather".  Does that name mean anything to you at all?  Me either.  The color is actually a dusty plumb, but you'd never know it by the title given by the folks at Behr, who also must be moonlighting at Pantone.  But regardless, the pre-school is coming along swimmingly, the color is perfect in relation to a well placed large window and the kiddies will be happy with the room update this Monday morning.

"Q"